Marketing

Clear storytelling. Brand awareness. Fun.

Jonathan has broad experience in creative marketing including strategic planning, the creation and executing of story driven video campaigns, email and web copywriting, as well as social media manegment. You can view some selected pieces of his video and social mecia portfolio bellow.

Back to School with YM360 2022

Writer/ Producer/ Director/ Talent:

Jonathan Skaggs

Photography and Post Production:

Birmingham Creative Co

Client:

YM360

Back to School season is an essential time of year for YM360, so Jonathan created an 8-week capsule campaign that could capture the spirit of "Back to School" season while also giving himself

permission to talk about all of YM360's different products by personifying them as a different high school teacher. In this video, you meet the central character, the "Homeroom Teacher," who represents Bible Study Curriculum, the core of YM360's business.

Epic Moments of Expiration

Writer/ Producer/ Director/ Talent:

Jonathan Skaggs

Photography and Post Production:

Brody Burges

Client:

YM360

The Client was lookin for a punchy and comedic piece to highlight price increases for sumemr camp registration. This piece is a little gross and diffinatly will stick in your head!

GENERATE Origin Heart Beat Piece

Director/ Interviewer:

Jonathan Skaggs

Photography and Post Production:

Birmingham Creative Co

Client:

GENERATE CAMP by YM360

GENERATE Camp By YM360 is a multi-state Christian camp ministry tour. The client wanted a long-form piece to share the heartbeat behind the ministry. So Jonathan sat down with the founder to uncover their beautiful story.

Ministry to Parents

Writer/ Producer/ Director/ Talent:

Jonathan Skaggs

Photography and Post Production:

Birmingham Creative Co

Client:

YM360

As YM360 launched a new product, Ministry to Parents, they sought a comedic video to spread awareness of this product and act as the first step in the marketing funnel.

Walk Freely

Writer/ Producer/ Director/ Talent:

Jonathan Skaggs

Photography and Post Production:

Birmingham Creative Co

Client:

YM360

As YM360 was looking for a dramatic and heartfelt piece to couple with their yearly Event Resources campaign. So with the help of a small treadmill, Jonathan crafted this video to illustrate the burden that Youth Minsters feel and the relief that YM360 can provide.

YM Trivia (Cyber Monday Sale)

Writer/ Producer/ Talent:

Jonathan Skaggs

Photography and Post Production:

Birmingham Creative Co

Client:

YM360

Each year YM360 runs a "Cyber Monday-ish" sale. The client wanted to find a way to increase their audience engagement as well as push traffic to their sale. So Jonathan devised a quiz show in the style of "HQ" that played live on their Instagram page. This campaign has seen record engagement and profit for two years and has been one of the most successful campaigns in the company's history.

Back to School with YM360 2023

Writer/ Producer/ Director/ Talent:

Jonathan Skaggs

Photography and Post Production:

Birmingham Creative Co

Grip and Lighting

Alabama Grip Company

Client:

YM360

Back to School season is an essential time of year for YM360, so Jonathan created an 10-week capsule campaign that could capture the spirit of "Back to School" season while also giving himself

permission to talk about all of YM360's different products by personifying them as a different high school students. In this video, you meet the "Band Kid" the final student on the bus drivers rought who represents student devotionals.

Jonathan and Rev

Writer/ Producer/ Director/ Talent: Jonathan Skaggs

Photography and Post Production:

Birmingham Creative Co

Client:

YM360

The client was looking for a comedic campaign that could play over the entire summer and be able to cover the entirety of YM360's product line. So Jonathan created a campaign spoofing the 2000's "Mac vs. PC" campaign. Through this campaign, you meet Jonathan, a young, energetic youth minister who is a proud user of YM360 products, and reverend Jeremiah, a stuffy "old school" youth minister with a great heart but in need of some help. In this video, they discuss Event Resources by YM360.

Buy Early Be Happy

Writer/ Producer:

Jonathan Skaggs

Photography and Post Production:

Brody Burges

Client:

YM360

YM360 wanted to create a summer themes campaign encouraging Youth Ministers to purchase their Bible Study Curriculum early. So Jonathan devised the Buy Early Be Happy sale and wrapped it in a fun pool party-themed video shoot.

Social Media Layout and Management

Clear content. Consistent engagement. Beauty of the grid.

Jonathan managed the @generateym360 Instagram page while he was the Creative Director for YM360. His focus was producing content that built excitement for future summers as well as remind students of the faith they build during previous summers.